Proposal (not selected) for the PizzaBoxAward contest organized by the illustration fair Pawchewgo
I wanted to convey the multisensory experience evoked by the idea of pizza while simultaneously embracing and reinterpreting the clichés tied to this iconic dish. These elements are "chewed over" and served by a chef on a classic Italian pizzeria table, as a prelude to the gourmet yet simple and traditional experience awaiting anyone who opens the box and enjoys its contents.
I wanted to convey the multisensory experience evoked by the idea of pizza while simultaneously embracing and reinterpreting the clichés tied to this iconic dish. These elements are "chewed over" and served by a chef on a classic Italian pizzeria table, as a prelude to the gourmet yet simple and traditional experience awaiting anyone who opens the box and enjoys its contents.
